L.A.T.I.C.E.  is an acronym that reflects the mission of the Association for promotion of flower essences in Serbia.

L - beauty,
A - authenticity,
T - tolerance,
I - inspiration,
C - integrity,
E - energy.

Mission of the Association is to help people to achieve integrity through the development of authenticity and tolerance. Only whole, authentic and tolerant personality is really beautiful and  creative and inspirational to other people.
The main activities of the Association are the promotion of flower therapy in Serbia and worldwide as well as educating as many people as possible about the possibilities (as well as restrictions) of flower therapy. A particularly important  activity of the Association is proving  the healing effects of a special set of flower essences made from healing plants from the Balkans.

Historical development of flower essence therapy in Serbia

Flower essence therapy came to Serbia with homeopathy. Homeopathy is one of the many kinds of holistic complementary medicine. It was founded in Germany in the 19th century and its founder is Samuel Haheman.
So when we talk about the historical development floritherapy in Serbia, we are really talking about the historical development of homeopathy in Serbia, which can be said that has long been neglected, but now is getting more popular.
Interestingly, homeopathy, as a way of treatment, first mentioned in 1962 in the famous textbook "Healing treatment of plants" Professor Jovan Tucakovic. Then, in 1995. there have been two homeopathic books in Serbian language "First homeopathic manual" and "Homeopathic approach to the personality of the child" by prof. Dr. M. Popovic.
In early 2000. , in Novi Sad, with the help of the International Centre for Peace and Development, London Institute of Classical Homeopathy, with international financial assistance, organized the first school of classical homeopathy. At the same time it was established Association for Classical Homeopathy "Hahnemann". As part of the Serbian Medical Society, in 2002. it was established Section for homeopathy, that works to educate physicians and the spread of homeopathy in our region and support the homeopathic treatment.
By Health Care Law and Law on medicines and medical products in 2005. , homeopathy has been finally legalized in Serbia.
Since the first school of classical homeopathy was organized by a British LICH (London Institute of Classical Homeopathy)it is not surprising that we,in Serbia, were first introduced with the British lines of 38 flower essences, which was studied and described by Dr. Edward Bach. Dr. Bach is considered the founder of floritherapy and his studying the healing properties of herbs found that the floral preparations can heal by healing negative emotions in the physical basis of specific diseases or problems. In Serbia since 2005. exists the association for the promotion and dissemination of methods of Dr Edward Bach". The association has over 30 active practitioners.
The Californian line of flower essences were introduced in 2010. by Tanja Sesum, psychotherapist and homeopath.  She established the association of practitioners for usage of Californian flower essences called "LATICE" (L as a beauty, A as the authenticity, T as tolerance, I as inspiration, C as integrity, E for energy, in serbian language, of course). In association "L.A.T.I.C.E." there are 15 active practitioners, and its aim is to promote floritherapy as a holistic system of treatment and especially Californian flower essences.